BRANDS, ADVERTISING & DEMOCRACY ( STUDIOUS MONDAY 4) PART 2

 HI EVERYONE, I KRUDANT FROM THE ALLROUNDER SIDE IS BACK HERE TO SHARE SOMETHING KNOWLEDGEABLE .....SO FASTEN YOUR SEAT BELTS TO GET GOING ON A JOURNEY FULL OF KNOWLEDGE.......🏁 🏁 🏁 🏁 🏁

EFFECTS OF BRANDS ON SOCIAL VALUES

•Brands have become a part of our life.

•Let us take an example of advertisement of  soap that shows a father-child pair enjoying their bath with it . This may portray that if children want to have fun while bathing , we must use that brand of soap .

•Parents want to provide the best for the child and feel that buying that soap is a measure of how much they love their child.

•On the other hand , people who can afford the soap feel that they are not giving best product and care to child .

•Let take another example of branded and loose rice .Although  there is not much difference in the rice , people might feel that they are not consuming the best rice .

•Companies get filmstars and sportsmen to endorse products which increase its sale as people believe that the filmstars will endorse products that are good.

EFFECTS OF BRANDS ON SOCIAL VALUES

•Advertisement often mislead people as they give out partial information of the product . For example a cosmetic product might say it is not tested on animals  but it does not feel necessary to mention its expiry date .

•Advertisements depict lifestyles of the rich and famous .

•Therefore it is important to understand the impact of advertising , and not to waste our hard earned money .

•Although advertisements today are very innovative and interesting

•Parents love their children and give best to them : and so companies target all ads towards children .

•They are aware that if a child appreciates the product ,most parents will buy it for them irrespective of cost .

•One major effect of advertising  is buying new and branded products is the true measure of happiness .

MAKING AN ADVERTISEMENT

•After the company decides  the product to be advertised , they hire an advertising agency to make an advertisement .

•The agency first creates a consumer profile that is it identifies the people who would be using this product.

•Then it conducts a survey and organises to gather more information about product .

•A campaign is then launched that would appeal the target consumers .

•The roughs of the advertisement are then showed to client and if approved are then tested on a section of target audience.

•If the audience likes the product then the advertisement is finalised and released . The product is launched in the market.